Halal label is the provision of a halal sign or written evidence as a guarantee of a halal product with Halal writing in Arabic letters, Latin letters and a code number from the Minister issued on the basis of a halal inspection from a halal inspection agency established by MUI. The problems that become the study of this research are How to Include Halal Labeling on Robusta Coffee Purchases in Talang Jawa Village and How to Marketing Strategies for Robusta Coffee Purchases in Talang Jawa Village Communities. The research used in this research is field research (filed research) with qualitative descriptive research. Data collection techniques using interview, observation and documentation methods. Based on research and discussion regarding the inclusion of the Halal Label and Marketing Strategy on the Purchase of Robusta Coffee in the Talang Jawa Village Community, Kec. High Cliff Kab. Empat Lawang is that the inclusion of the Halal Label as a warning has a significant influence because of the halal label, there is a lot of buying interest in Robusta Coffee. Because since Robusta Coffee Producers have obtained a halal label certificate, consumers in the village have begun to pay attention to a product that is labeled halal. The inclusion of the halal label is very important for consumer purchases, because consumers will be sure that they are safe with the coffee product. Marketing Strategy for Robusta Coffee Purchase in Talang Jawa Village Community, Robusta coffee marketing strategy through Social Media, banner installation. Based on the above strategy, Robusta coffee sales are increasing, because consumers believe that Robusta coffee has been labeled halal.

SKR01202118

SKR/2021/18

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